With technology being such a massive part of business today, many organizations are looking to use it to their advantage. One aspect of the business that is increasingly significant is their ability to stand out amongst their competition. Let’s take a look at a few technologies that can improve your organizational marketing efforts.
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While there are definitely gimmicks when it comes to technology in the small business (for instance, USB-powered staplers) there are many devices and technologies that have far more utility, although they may not seem to be applicable to all industries. One example would be the digital signage solutions that have grown in popularity. While they may seem to have limited uses outside of retail, there are plenty of ways to use them to your advantage.